Towards conceptualizing ethical decision-making model in marketing: a religious-humanistic approach with special reference to ethical philosophy in Islam
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This paper aims to present a synthesized conceptual model for ethical decision-making in marketing that accommodates both humanistic and religious aspects. A religious-humanistic approach is adopted on synthesizing. “Ferrell and Gresham’s (1985) contingency framework for ethical decision-making in marketing” and “Al-Ghazali’s ethical philosophy” are considered to be the theoretical base for the synthesized model. Al-Ghazali’s ethical philosophy that stands for the religious dimension in this study was found appropriate for incorporating into the Ferrell and Gresham contingency framework for ethical decision-making in marketing. The approach (religious-humanistic) adopted for synthesizing the two aspects into one model was justified accordingly. A newly synthesized model is only conceptually validated. Statistical validity is required based on the variables included in the conceptual model. Future studies are recommended to attain the model fit.
Marketing , Al-Ghazali's ethical philosophy , Ethical decision-making models , Religious-humanistic approach
Shamsudheen, Shinaj Valangattil and Rosly, Saiful Azhar. (2019). Towards conceptualizing ethical decision-making model in marketing: a religious-humanistic approach with special reference to ethical philosophy in Islam. Journal of Islamic Marketing, 10 (3), pp. 928-947.
Emerald Publishing Limited