Announcements effect of corporate name change: failed vs non-failed firms
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The corporate name is the identity and pride of a corporate entity. A name change is an important corporate event and done only if the benefits out weights the costs. This study attempts to investigate whether a corporate name change has a wealth effect on the company's shareholders. It investigates the wealth effects of name change announcement concurrent with announcement of reorganisation and restructuring of the firm. Event study methodology was employed to examine the above issues with respect to failed and non-failed firms for the period from 1980 to 1996 ...
Corporate name change , Wealth effect , Failed firms , Non-failed firms , 1980-1996
Muhamad Sori, Z., Ramadili Mohd, S. M., Md. Nassir, A., & Abdul Hamid, M. A. (2002). Announcements effect of corporate name change: failed vs non-failed firms. Capital Markets Review, 10 (2), pp. 43-60.
Malaysian Finance Association