Factors influencing market penetration of takaful industry in Malaysia (1985-2008)
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This research provides insights into the factors influencing Takaful penetration rate of the Malaysian Takaful industry for the period 1985-2008. Its objective is to identify the factors that influence the market penetration from the perspective of Takaful participants. Data was collected through a survey and was analyzed using SPSS software. Employed techniques was Cross Tabulation & Chi-Square tests. It was found that the factors influencing Takaful penetration were age, gender, religion, marital status, education, income, awareness, product varieties, and knowledge of staff and agents of Takaful. The research findings suggest the need to increase product varieties, training of staff and agents to enhance their product knowledge, technical and Shariah knowledge as well as to intensify the level of awareness.
Takaful , Market , Penetration , Malaysia
Mohamed, Omaima Eltahir Babikir and Alhabshi, Syed Othman and Sharif, Kamaruddin. (2013). Factors influencing market penetration of takaful industry in Malaysia (1985-2008). International Journal of Management Sciences, 1 (12), pp. 470-481.
Research Academy of Social Sciences