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The impact of service quality, student satisfaction, and university reputation on student loyalty: a case study of international students in IIUM, Malaysia

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dc.contributor.authorMeguellati Achour
dc.contributor.authorOmar Kachkar
dc.contributor.authorFares Djafri
dc.date.accessioned2021-12-29T03:26:07Z
dc.date.available2021-12-29T03:26:07Z
dc.date.issued2013
dc.description.abstractThe purpose of this paper is to examine the relationship between service quality, student satisfaction, university reputation, and student loyalty in the International Islamic University Malaysia (IIUM). This study aims to improve our understanding of student loyalty and to highlight the effect of student satisfaction, service quality, and brand image in building student loyalty towards IIUM. Data were randomly collected from 160 students studying in IIUM during the 2012/2013 academic session. Data analysis encompasses descriptive analysis, reliability analysis, exploratory factor analysis (EFA), correlation, and regression analysis. The data resulted in acceptably high reliability. The result indicates that all independent variables have significant impact on student loyalty. All three hypotheses were supported. This study is set to assist institutions of higher education to identify improvements in the service delivery process by identifying different aspects of service quality, brand image, and student satisfaction in IIUM.en_US
dc.identifier.citationDjafri, Fares and Achour, Meguellati and Kachkar, Omar. (2013). The impact of service quality, student satisfaction, and university reputation on student loyalty: a case study of international students in IIUM, Malaysia. Information Management and Business Review, 5 (12), pp. 584-590.en_US
dc.identifier.issn2220-3796
dc.identifier.urihttps://ikr.inceif.org/handle/INCEIF/3502
dc.languageEnglish
dc.language.isoengen_US
dc.publisherInformation Management and Business Reviewen_US
dc.rights2013. Information Management and Business Review
dc.sourceSEDONA
dc.subjectStudent loyaltyen_US
dc.subjectStudent satisfactionen_US
dc.subjectService qualityen_US
dc.subjectUniversity reputationen_US
dc.subjectBrand imageen_US
dc.titleThe impact of service quality, student satisfaction, and university reputation on student loyalty: a case study of international students in IIUM, Malaysiaen_US
dc.typeJournal Articleen_US
dlc.maintopicManagement and leadershipen_US
dspace.entity.typePublication
ikr.doctypeScholarly Works
ikr.topic.maintopicManagement and leadershipen_US
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