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Towards conceptualizing ethical decision-making model in marketing: a religious-humanistic approach with special reference to ethical philosophy in Islam

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Date
2019
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Abstract
This paper aims to present a synthesized conceptual model for ethical decision-making in marketing that accommodates both humanistic and religious aspects. A religious-humanistic approach is adopted on synthesizing. “Ferrell and Gresham’s (1985) contingency framework for ethical decision-making in marketing” and “Al-Ghazali’s ethical philosophy” are considered to be the theoretical base for the synthesized model. Al-Ghazali’s ethical philosophy that stands for the religious dimension in this study was found appropriate for incorporating into the Ferrell and Gresham contingency framework for ethical decision-making in marketing. The approach (religious-humanistic) adopted for synthesizing the two aspects into one model was justified accordingly. A newly synthesized model is only conceptually validated. Statistical validity is required based on the variables included in the conceptual model. Future studies are recommended to attain the model fit.
Keywords
Marketing , Al-Ghazali's ethical philosophy , Ethical decision-making models , Religious-humanistic approach
Citation
Shamsudheen, Shinaj Valangattil and Rosly, Saiful Azhar. (2019). Towards conceptualizing ethical decision-making model in marketing: a religious-humanistic approach with special reference to ethical philosophy in Islam. Journal of Islamic Marketing, 10 (3), pp. 928-947.
Publisher
Emerald Publishing Limited

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