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dc.contributor.authorNajibullah, Syed-
dc.date.accessioned2017-08-28T05:27:22Z-
dc.date.available2017-08-28T05:27:22Z-
dc.date.issued2016-
dc.identifier.citationNajibullah, Syed. (2016). Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia (Master dissertation). INCEIF, Kuala Lumpur. Retrieved from https://ikr.inceif.org/handle/INCEIF/2649en_US
dc.identifier.urihttps://ikr.inceif.org/handle/INCEIF/2649-
dc.description.abstractThe study aims at addressing marketing effectiveness of both Islamic banks and conventional banks by using a modified "chain-of-effect" framework. Against the current literature, which, based on the customer survey, reports lack of marketing activities by the Islamic banks, the study undertakes a bank perspective to explore the Islamic bank's behavior in this regard. Applying fixed effect panel regression on the quarterly data of ten banks (five Islamic & five conventional) in Malaysia, the study aims at exploring the influence of the marketing efforts on performance (both financial & non-financial) and if such relation varies by the type of banks in Malaysia ... Kindly email to kmc@inceif.org to access the item.en_US
dc.languageEnglish-
dc.language.isoengen_US
dc.publisherINCEIFen_US
dc.rights2016. INCEIF-
dc.sourceGS-
dc.subjectMarketing effectivenessen_US
dc.subjectPerformanceen_US
dc.subjectMarket shareen_US
dc.subjectIslamic banksen_US
dc.subjectConventional banksen_US
dc.subjectMalaysiaen_US
dc.titleMarketing effectiveness of Islamic and conventional banks: evidence from Malaysiaen_US
dc.typeMasteren_US
ikr.topic.maintopicIslamic bankingen_US
ikr.doctypeTheses-
dc.contributor.supervisorAbdul Hamid, Baharom-
Appears in Collections:Master


There are no files associated with this item.
Full metadata record
DC FieldValueLanguage
dc.contributor.authorNajibullah, Syed-
dc.date.accessioned2017-08-28T05:27:22Z-
dc.date.available2017-08-28T05:27:22Z-
dc.date.issued2016-
dc.identifier.citationNajibullah, Syed. (2016). Marketing effectiveness of Islamic and conventional banks: evidence from Malaysia (Master dissertation). INCEIF, Kuala Lumpur. Retrieved from https://ikr.inceif.org/handle/INCEIF/2649en_US
dc.identifier.urihttps://ikr.inceif.org/handle/INCEIF/2649-
dc.description.abstractThe study aims at addressing marketing effectiveness of both Islamic banks and conventional banks by using a modified "chain-of-effect" framework. Against the current literature, which, based on the customer survey, reports lack of marketing activities by the Islamic banks, the study undertakes a bank perspective to explore the Islamic bank's behavior in this regard. Applying fixed effect panel regression on the quarterly data of ten banks (five Islamic & five conventional) in Malaysia, the study aims at exploring the influence of the marketing efforts on performance (both financial & non-financial) and if such relation varies by the type of banks in Malaysia ... Kindly email to kmc@inceif.org to access the item.en_US
dc.languageEnglish-
dc.language.isoengen_US
dc.publisherINCEIFen_US
dc.rights2016. INCEIF-
dc.sourceGS-
dc.subjectMarketing effectivenessen_US
dc.subjectPerformanceen_US
dc.subjectMarket shareen_US
dc.subjectIslamic banksen_US
dc.subjectConventional banksen_US
dc.subjectMalaysiaen_US
dc.titleMarketing effectiveness of Islamic and conventional banks: evidence from Malaysiaen_US
dc.typeMasteren_US
ikr.topic.maintopicIslamic bankingen_US
ikr.doctypeTheses-
dc.contributor.supervisorAbdul Hamid, Baharom-
Appears in Collections:Master


There are no files associated with this item.