Browsing by Author Najibullah, Syed

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  • Authors: Najibullah, Syed (2016)

  • The study aims at addressing marketing effectiveness of both Islamic banks and conventional banks by using a modified "chain-of-effect" framework. Against the current literature, which, based on the customer survey, reports lack of marketing activities by the Islamic banks, the study undertakes a bank perspective to explore the Islamic bank's behavior in this regard. Applying fixed effect panel regression on the quarterly data of ten banks (five Islamic & five conventional) in Malaysia, the study aims at exploring the influence of the marketing efforts on performance (both financial & non-financial) and if such relation varies by the type of banks in Malaysia ... Kindly email to k...

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  • Authors: Abdul Hamid, Baharom; Najibullah, Syed; Habibullah, Muzafar Shah (2017)

  • The study aims to address marketing effectiveness of both Islamic banks and conventional banks (CBs) by using a modified "chain-of-effect" framework. Against current literature, which is based on customer surveys, reports do not include marketing activities by the Islamic banks (IB); this study adopts a bank perspective to explore the IB's behavior in this regard. Applying fixed-effect panel regression on the quarterly data of five IBs and five CBs in Malaysia, the study aims to explore the influence of marketing efforts on performance... Available in physical copy only (Call Number: HG 3368 A6 I82Na)

Browsing by Author Najibullah, Syed

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 2 of 2
  • item.jpg
  • Master


  • Authors: Najibullah, Syed (2016)

  • The study aims at addressing marketing effectiveness of both Islamic banks and conventional banks by using a modified "chain-of-effect" framework. Against the current literature, which, based on the customer survey, reports lack of marketing activities by the Islamic banks, the study undertakes a bank perspective to explore the Islamic bank's behavior in this regard. Applying fixed effect panel regression on the quarterly data of ten banks (five Islamic & five conventional) in Malaysia, the study aims at exploring the influence of the marketing efforts on performance (both financial & non-financial) and if such relation varies by the type of banks in Malaysia ... Kindly email to k...

  • marketing_effectiveness_Islamic_conventional_banks.pdf.jpg
  • Chapter in Book


  • Authors: Abdul Hamid, Baharom; Najibullah, Syed; Habibullah, Muzafar Shah (2017)

  • The study aims to address marketing effectiveness of both Islamic banks and conventional banks (CBs) by using a modified "chain-of-effect" framework. Against current literature, which is based on customer surveys, reports do not include marketing activities by the Islamic banks (IB); this study adopts a bank perspective to explore the IB's behavior in this regard. Applying fixed-effect panel regression on the quarterly data of five IBs and five CBs in Malaysia, the study aims to explore the influence of marketing efforts on performance... Available in physical copy only (Call Number: HG 3368 A6 I82Na)